CTF7's mission is to be the premier platform for hosting and participating in Capture The Flag (CTF) competitions, tech events, and hackathons. We aim to foster a vibrant community of cybersecurity and technology enthusiasts, providing a seamless, secure, and engaging environment for learning, competing, and collaborating. Our platform empowers organizers to create high-quality events and participants to challenge their skills and connect with peers.

Brand Voice and Tone

The CTF7 brand voice is authoritative, innovative, and encouraging.

• Authoritative: We are experts in the cybersecurity and tech event space. Our communication is professional, knowledgeable, and reliable. We use clear and direct language to convey trust and competence.
• Innovative: We are forward-thinking and committed to using cutting-edge technology to enhance the event experience. Our tone reflects creativity and a passion for technology and problem-solving.
• Encouraging: We aim to be a supportive and inclusive platform for everyone, from beginners to seasoned professionals. Our messaging is positive, welcoming, and inspires participants to push their boundaries and learn new skills.

We avoid jargon where possible, but when necessary, we explain technical terms clearly. We are confident and direct, but never condescending or overly formal.

Visual Identity

The CTF7 logo and color palette should be used consistently across all platforms to ensure a strong and recognizable brand presence.

Logo

The primary logo features the "CTF7" wordmark enclosed within a stylized green hexagon, suggesting a secure, digital, or networked environment. The '7' is distinctively colored orange, acting as an accent and a key brand element.

• Logo Variations:
  Light Background

  On light backgrounds, the "CTF" text is black for maximum contrast and legibility, while the "7" remains orange. The hexagon outline is a gradient of green.

  

  Dark Background

  On dark backgrounds, the "CTF" text is white to maintain contrast and legibility, with the "7" retaining its orange color. The green hexagon outline also works effectively on dark themes.

  
• Incorrect Usage: Do not stretch, distort, or alter the logo's colors. Do not place the logo on a busy background that compromises its legibility.

Messaging Guidelines

Clarity is Key: All communication, from event descriptions to marketing materials, should be clear, concise, and easy to understand.

Focus on Value: Highlight the benefits for both organizers and participants. For organizers, emphasize ease of use and powerful features. For participants, focus on the challenges, learning opportunities, and community engagement.

Call to Action (CTA): Every piece of content should have a clear purpose. Use strong, action-oriented language for CTAs like "Host Your CTF," "Register Now," or "Join the Challenge."

Do's and Don'ts

• DO: Use the official CTF7 logo and color palette.
• DO: Maintain a professional yet encouraging tone.
• DO: Prioritize user experience and security in all communications.
• DON'T: Alter the specific colors of the logo's elements.
• DON'T: Use different fonts or stretch/distort the logo.
• DON'T: Use slang or overly casual language that could diminish the brand's authority.
• DON'T: Make promises that the platform cannot deliver. Be honest and transparent.